women in advertising

The female form is often viewed as an object of desire. This idea permeates every aspect of popular culture. Pictures in magazines, billboards, and television shows suggest that a woman’s value is measured by her ability to please a man, creating an archetype of femininity characterized by submissiveness, unintelligence, and sex appeal. Bitchglitch is a critical investigation of this misrepresentation of women in contemporary society. Using imagery from …