Editor’s note: This feature contains cat puns.
Of all the photobooks published in recent years, there’s none quite so unique, so charming, or so subversive as Humble Cats: an online exhibition turned museum-quality book — about cats — organized by Humble Arts Foundation directors Jon Feinstein and Amani Olu, and published by Yoffy Press. The project dares to scratch at our preconceptions of what fine art photography is and should be. It’s a collection of what happens when internet cat memes meet photography MFAs, and includes pictures from some of the most notable contemporary photographers working today.
Beyond the wide array of photographic styles and voices that are on display throughout the book, this cabinet of kitty curiosities points a finger at the photography world and asks: why so serious? I sent some questions to Jon Feinstein to learn more.
Gregory Eddi Jones: You’ve just published Humble Cats, an anthology of cat photographs made by contemporary photographers. The project actually began as a call-for-entry into one of Humble Arts Foundation’s popular online exhibitions. Can you talk about what promoted the idea, and what kind of response you received when you release the call?
Jon Feinstein: It all dates back to around 2014. I’d gotten used to reading disparaging comments from friends in and out of the art+photo world about “defriending” people for posting “too many cat photos” on Facebook and elsewhere. Meanwhile, I was seeing tons of inspiring, legitimate images of cats from some of my favorite photographers. So I decided to put out an open call for an online show called “New Cats in Art Photography.” The basic premise was: how can we break people’s expectations of feline photography in and outside the art world? We received close to 1,000 submissions.
GJ: When did you decide that there was a book to be made here?
JF: A few months after the online show went live, Amani Olu and I initially planned to self-publish, but a few major life circumstances delayed this for a couple years. Then, last year, Jennifer Yoffy reached out offering to publish it and we jumped at the opportunity.
GJ: I got a chance to see the book when we met in Chicago this past September. I think my initial response in turning through the pages was utter joy. This is a fun book, and I think there is something to be said about seeking a release from the seriousness and intellectualism that defines so much of the photography world. Was that something that was on your mind during this process?
JF: Thanks! Yes, I think it’s a mix – the idea is to both elevate the cat photo in the eyes of the art world while maintaining a sense of humor about it all. A friendly, catnip dusted snark, perhaps.
GJ: When going through the book, I also admired the high-quality of the materials. Despite all the pussyfooting around, the book-object itself is very elegant. What kinds of considerations did you have during the making of the book, in the design as well as the sequencing?
JF: Most of the book design was at Jennifer Yoffy, and book designer Jordan Swartz’ hands — they deserve the majority of the credit for its elegant yet fun design. While I had handled the original sequencing for the online show, Jordan took the reigns of the book sequencing, and we collaborated in getting it to its final iteration.
GJ: In a project like this, with so many talented photographers involved, I know there must have been some surprises or stories that came about in interactions that you had. Were there any meowments during the cycle of this project that made for good tails to tell?
JF: The biggest surprise was, years after the online show went live, seeing Stephen Shore post a portrait of his cat “Oscar” on his Instagram feed. Oscar is a long-haired, grey smooshed face cat with an underbite, who just stares, amused at the camera, blasted with light before a background that fades into black. It’s delightful. Shore was one of my professors at Bard years ago, and I, along with most of the photo world, never associated him with being a “cat photographer.” This photo popped up in my feed as we begun talks with Yoffy, and I knew we had to include it in the book. To our luck, Shore graciously gave us permission to publish it.
I also just learned that Queen Benezir, photographer Barney Kulok’s cat, who appears in the book, recently made her celebrity debut in Jay-Z’s video “Marcy Me.” If you watch the video you can catch a quick glimpse of her bushy tail around 2:20-2:25.
GJ: Do you and Amani have a favorite picture in the book?
JF: We love so many of them, but I think my all-time favorite is Rachelle Mozman’s “One-Eyed Cat” photograph. I had seen it more than a decade ago at an exhibition in Brooklyn Heights and subsequently included it in several Humble projects over the years. It’s beautiful and unnerving.
GJ: Along with co-founder Amani Olu, you’ve been running HAF for over 10 years now. Can we take a step back and hear about the origins of Humble Arts Foundation? How did you and Amani meet? How did Humble get its start?
JF: We met at Shutterstock in 2005. This was the early days of the company — I was “Employee #5” and I believe Amani was #6 or #7. Our CEO, Jon Oringer introduced us based on our shared love of art-photography and we immediately clicked. Shortly after, we launched a projected called “group show dot com,” producing monthly online group shows with 24 photographs from 24 photographers including unknowns alongside “famous” photographers like Alec Soth and Todd Hido.
After a few months we were receiving a ridiculous number of submissions and asking ourselves “what more can we do with this?” we ultimately incorporated as a non-profit, launched brick and mortar exhibitions, published a couple collections of up and coming photography, launched a grant initiative, etc. We’ve taken different forms over the past 10+ years, now focusing primarily on creating visibility and dialogue for photographers through our online group shows, blog and Instagram feed.
GJ: It sounds dumb to ask where readers can buy the book; we’re on the internet after all. But I’ll go ahead and ask anyway: Where can we get our paws on a copy?
JF: Haha, not dumb at all! The best way to get it is direct from the publisher: yoffypress.com/humble-cats
GJ: Can you close us out with a good cat joke?
JF: This one came from my friend Seth Olenick:
Q:Why couldn’t 80s cats use the remote control on their VCR?
A: Because every button is PAWS.
I’ll wrap by urging readers to check out the original online exhibition. Overall it’s a great catalog, and it proved to be a catalyst for a really provocative project. I found it intricate and evocative, and it’s something that is hard to truly categorize. It’s impressive to me that a simple call-for-entries could catapult into such a beautiful book. It’s puurfect.
You can purchase a copy of Humble Cats on Yoffy Press’ website
Artists included in Humble Cats in order of appearance:
Jamie Campbell, Ryan Oskin, Scott Klinger, Todd Fisher, Lex Thompson, Jill Greenberg, C. Mackenzie, Sandra Stark, Maria Chirco, Jamil Hellu, Adelaide Ivanova, Isolde Woudstra, Elisabeth Smolarz, Varvara Mikushkina, Pamela Pecchio, Susan Worsham, Tamara Kametani, Jeanette May, Alexandra Crockett, Audrey Bardou, Sandy Carson, Amy Stein, Owen Mundy, Colleen Cunningham, Rachelle Mozman, Rebecca Smeyne, Devin Yalkin, Dimitri Valentijn, Jamie Campbell, Madoka Hasegawa, Natalia Wiernik, Torsten Schumann, Ben Alper, Isabella Stahl, Melissa Eder, David Williams, Jennifer Greenburg, Geoffrey Ellis, Geralyn Shukwit, Millee Tibbs, Orrie King, Marina Caneve, Stephen Shore, Brea Saunders, Asger Carlsen, Robin Schwartz, Arne Svenson, Alice Hargrave, Jessica Labatte, Robert Shaw, Aneta Bartos, Pawel Alicki, Timothy Archibald, Lissa Rivera, Amy Lombard, Barney Kulok, Ruben Natal-San Miguel, Blake Andrews, Dag Nordbrenden, Sinaida Michalskaja, David Brandon Geeting, James Johnson, Jason Hogue, Rachel Rampleman, Yogamaya Von Hippel, Christina Kerns, Ileana Hernandez, Rich Rollins, Dustin Fenstermacher, Michael Bach, Sarah Wilmer, Sheila Zhao, Bjarne Bare, Serrah, Russell, Lolly Koon
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